Reason
1: "We are small, so we just need break-fix style
support."
Besides the telephone, your computers and the network
they are a part of, are undoubtedly the most important
business tools in your office. You rely on them every
day to communicate, analyze, manage, strategize and perform
billable services. So what happens when your computer
or network goes down or you need good advice?
Communication is hindered, growing your business stops
and billable time is lost. Whether you have limped along
with computer problems (that you now "live with")
or had major network meltdowns, these problems and questions
cost you money and headaches. If you have a server and
more than a couple of computers connected to that server
you have the same problems and issues that large companies
with big networks have. The only difference is the scale
of the support staff, the budget and the knowledge to
addresses these very same issues.
Your computer network is a collection of complex machines
and software; communicating simultaneously, performing
trillions of calculations, using hundreds of parts and
wires, under constant assault by viruses, spyware and
more. The bottom line is that you rely on it all day,
every day. Because of these and other factors (mostly
human), your computers require regular computer maintenance
to keep the big problems away and maintain optimal performance.
It is only the scale of the budget and knowledge to address
these issues that are different than a large company.
So why do small businesses believe they have to settle
for mediocre support when all the issues are the same
as a large company?
Regular and systematic network support is not the norm
among small companies because they typically don't know
it is necessary. Because of this, small businesses believe
that what they need is for someone to help them "fix"
what isn't working right. They assume that the "break-fix"
computer support model is how support for computers and
networks is supposed to be, when in fact it is not.
Not only is reactionary service always an unplanned event
and expense, but it also typically costs more than proactive
services.
For example, in order for manufacturing equipment to stay
at peak productivity without a total meltdown, regular
maintenance is required. Any machine that needs regular
maintenance will deteriorate through use and abuse. Regular
lubrication, sharpening, calibration, oil changes and
other preventative measures keeps this kind of equipment
from having to be repaired or replaced prematurely or
unnecessarily—getting a regular oil change for your
car is cheaper than having to replace your engine.
Though different than manufacturing equipment or cars,
networks, servers and computers, even at small companies,
still require maintenance and management to keep them
not only as efficient and productive as possible but also
to prevent virus inundation, crashes, security breaches,
slowness, user errors and catastrophic data loss. The
only difference is that a small business needs a smaller
quantity of the right kind of support.
Reason 2: "We can only afford computer support
at the lowest price."
Most companies assume that all computer support is the
same, so they rely on the "lowest price" to
determine which computer support provider they choose.
After all if all computer support is the same, then shouldn't
you go with the lowest bidder?
Most things are priced according to what is received.
"You get what you pay for" may sound trite but
it is usually true. A product or service may look the
same on the surface, but most people agree that price
is a pretty good indicator as to the quality of products
or services one is receiving.
What kind of computer support are you really getting for
the price you are paying ? What is the return on investment
for the services you receive? Do you doubt whether this
person or group of people knows what they are doing? What
training do they have? What Microsoft Certifications do
they hold? Who are they accountable to? What do they do
when they come to an issue they can't solve? Do they proactively
make suggestions to assist you with technology that can
make a difference in your business? How much have you
really been paying over the last year for getting the
"lowest-price" of computer support?
Though not definitive, it is commonly known that an untrained,
unaccountable, uncertified computer professional without
a team to back them can take several times longer than
those who have the training and resources. Now the lowest
price may actually be costing you much higher because
it takes the untrained, unaccountable, uncertified computer
professional, without a team potentially twice as long
or longer to do their job! Studies show that utilizing
one extra person on a job increases productivity four
times! Just as other professional occupations are measured
by training, resources and experience, small businesses
should also consider this when choosing their IT Support.
In fact, the ramifications of using the wrong technician
or company add up quickly in different ways. Consider
what happens to office productivity when employees are
not working or are hardly working because of a network
or computer interruption? If you have an office of 15
or 50 people unable to do their job, how much is it costing
you in lost productivity, especially if they have to wait
half the day, the next day, or worse to receive help?
Unfortunately there are other costs associated with mediocre
support that many small businesses don't consider. For
instance if the technician or office staff member is not
performing routine maintenance (ask to see the check list
if they are), or has regular "manager time"
to examine whether the technology at your office is continually
helping you achieve your business goals, you will be paying
for reactionary service discussed in Reason #1. On top
of that, you may also be missing out on efficiencies or
technological advantages that your competition may have
already implemented.
What about the person at your office who is good with
computers (it might even be yourself) even though it isn't
their main job? They are already paid to work for you,
and since they "know" computers, you "save"
money by not having to pay for someone else to fix or
maintain the computers, right? Maybe.
When you hired this person to do their job they were hired
to either help you make more money (billable services)
or manage your business in some capacity so that it makes
money effectively, runs smoothly and provides good customer
service. Does this person who is "good with computers"
have the training to professionally set up your network
properly, effectively and efficiently troubleshoot computer
problems, know how to set up and manage industry standard
security for your network, have formal Microsoft training
and certifications? Who is doing the job they were hired
for? What happens when they get sick or go on vacation?
If that person is busy taking care of computer problems,
what are the opportunity costs of decreased billing capacity,
managing the business and overloading that employee or
yourself with non-core-business related issues? If this
is the case, chances are you most likely do not have a
network that is set up to professionally support your
business. By releasing that hired employee or yourself
back into the role for which they were hired, you inevitably
increase your company's productivity and profitability.
Since all computer support is not the same, the lowest
price is only part of the real cost equation. One author
put it this way: "The bitterness of poor quality
lingers long after the sweetness of low price is forgotten."
Reason 3: "Our computer person knows our
network and industry, so we have to keep them."
Though unhappy with the mediocre support you are receiving,
you are concerned that your computer guy has a special
knowledge of your network and industry that someone else
just won't understand. In fact, you may not understand
very much of what he says about the network because of
all the special "tech talk" or "geek speak"
he uses. He sounds so knowledgeable, but is there really
"special knowledge" of a network or industry
when it comes to a computer network?
What happens if that person gets sick, goes on vacation
or they and their "special knowledge" are not
available when you need them? Chances are that a network
inconsistent with Microsoft recommended configurations
and standards has become someone's science experiment
or hobby, rather than an industry-standard network.
The very fear that your current computer service provider
may have special knowledge of your network may be just
the fear he uses to keep himself there and become essentially
"indispensable," even if you would like to change
computer support providers.
If you are currently in a situation you feel you cannot
get out of, have no fear. Any network, I repeat ANY network,
can be understood and standardized by trained professionals
for the following reason. Computer technicians didn't
create or invent a special operating system for your network,
they just implement the tools that are already out there.
Microsoft created the modern operating system at use on
PC's and servers and is the dominating player for computer
and network operating systems for small business. Setting
up your network in accordance with their operating system
allows any certified and experienced Microsoft Certified
technician to understand a network even if it has "special
configurations."
"But he knows our industry." This may very well
be the case when it comes to specialized software applications.
Often what happens is that a software specialist may package
their specific and essential software services with some
kind of network and computer support for the office. However,
since their area of expertise is the specialized software
application and not necessarily the network, two things
can happen. First, they spend most of their consulting
time on the application and the network isn't taken care
of like it should be. Second, when there is a network
issue, the specialist must now take care of something
he does not take care of regularly (at a premium rate,
since he is a specialist). Sure, he may be able to "fix
it" but is he going to take care of the issues as
quickly, expertly, and as cost-effectively as someone
who just focuses on network administration every day?
Our recommendation is to keep the software specialist
focused on their specialized software applications for
your office while the rest of the network is maintained
according to Microsoft standards by those who maintain
networks every day. If you suspect that your network is
not set up according to Microsoft standards and are ready
for a change, the sooner you change the better.
Reason 4: "We need to have our technician's
cell phone number."
It is very true that we do business with people we like,
trust and can communicate with directly. Often times,
this is called "one point of contact." Small
businesses like to call their technician up at anytime
to discuss their computer issues. They like the sense
that they have a hotline to call! As simple and convenient
as this seems, there are some serious tradeoffs to this
value.
What happens when you call your technician directly? First
of all, he is most likely at someone else's business when
you call, so he will have to stop his work there to concentrate
on either solving your problem, plan a time to come and
take care of you, or send you directly to voice mail.
He wants to help but physically may not be able to. On
average the typical independent technician will have between
20 - 100 clients to respond to and you are only one of
them. He is typically a technician by trade, not trained
in business or consulting. He fixes computers. That is
what he does.
Your computer technician may have a helper or two but
do they have systems to respond to your request in a timely
manner, without falling through the cracks? When you call
are you getting their cell phone or an answering machine
somewhere? What about choosing and ordering computers,
servers, firewalls, keyboards, and other parts reliably
and promptly? When they leave, how do you actually know
what they did? Who follows up to make sure your issue
was actually taken care of? What happens when they get
sick or go on vacation? Who is there to take their place?
These tradeoffs occur because of the lack of measurable
support systems, lack of predetermined expectations, nonexistent
service agreements, a deficiency of regular communication
and lack of staff or knowledge to manage multiple clients.
So now what?
Is it possible to salvage the business relationship by
putting these tools in place? The good news is yes, but
putting those things in place may be a daunting task for
someone who is overloaded with work, who may not deem
these things necessary, or may not have the core resources
available to implement them. In the meantime, your office
may have "direct contact" with the technician,
but the result may be mediocre support at best.
Can you have the kind of personal care and relationship
you have with your technician in addition to a high-quality
level of support? The answer is yes, but they must have
the systems, team and resources to back them up and support
their service delivery efforts. According to a recent
study, only 5% of all computer support companies actually
provide this level of proactive support. Is your computer
support provider in that 5%?